Guinness has a great short film on tap
Have a look at this beautiful short film about the Sapeurs, a society of men in the Democratic Republic of Congo bound together by a shared moral code and a passion for creativity and stylish dressing....
View ArticleThe gift of connection: create your own “Thumb Moment”
Can you capture a magical or surprising moment with some of your audience, then share it with the rest? Pandora, the personalized radio service, recently gave eight lucky customers a gift. After giving...
View ArticleHow Toyota came so close to getting it all right at the Super Bowl
Even for those of us who are neither TV nor football (American) fans, this year the Super Bowl had some real treats in store. In the build up to the big game we came across the beautiful short films,...
View Article4 lessons from “Communications that work: Making ideas move”
Since the start of 2015, the Stanford Social Innovation Review in partnership with Communications Network has been running a fascinating series on the art of making ideas move. There’s no shortage of...
View ArticleFrom Arabia: 7 lessons in original video content
On a recent Etihad flight connecting through the United Arab Emirates, I got a glimpse of this original video content series from the Abu Dhabi Commercial Bank (ADCB). In it, everyday people talk about...
View ArticleVideo at the intersection of profits and purpose
Education on the dangers of drunk driving is now universal thanks to the efforts of many. People know the consequences of excess and although they continue to enjoy alcohol, it’s generally nobody’s...
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Quick Shares: The science of storytelling
Storytelling is mainly thought of as an art, but it turns out that it’s also science — at least in terms of how our brains respond to stories and why we inherently appreciate a good narrative. Here’s...
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Want to go viral on YouTube? Follow these steps from #LikeAGirl
Here’s the dream scenario: You, a savvy video content communicator, create a beautiful, compelling, high-emotion short film that so captures the imagination of your audience that it goes viral...
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Smartphones: That’s where your audience is watching short films
We often remind our clients that understanding their audience is the first step to creating effective short films. Once they step into their audience’s shoes and understand their aspirations, it...
View ArticleMyth debunked: Shorter isn’t always better
The prevailing wisdom about online video is that shorter is better. People, particularly millennials, don’t have the attention span to watch anything longer than a couple minutes. With the advent of...
View ArticleBig brands, put away your sledgehammers
We all need a little more mindfulness in our lives. Taking a moment to breathe deep, go on a walk, connect with those around us, listen to the ocean waves roll — this is the stuff that can turn daily...
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